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This site is a collection of thoughts and information about
how applied innovation can create breakthrough results.
Structured innovation isn’t an oxymoron. Also known
as results-oriented
innovation, it’s a systematic tried-and-true process
based on empirical observations of group dynamics over the
last 50 years.
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Origins |
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In the 1950s, the invention design group at Arthur D. Little
were intrigued that some days they had great innovations,
and on other days, ideas were sabotaged and meetings were
difficult and unproductive. They studied themselves, and gained
enormous insights into human nature and group dynamics. They
discovered what worked and what didn’t, and they used
an iterative process to keep what worked and stop what didn’t.
They systematically refined their knowledge until they had
a great process. The result is a highly distilled and practical
method for innovation and improved group output.
The method removes the common group/team issues that cause
problems and consume time, so creativity is unleashed. Unlike
traditional brainstorming, there is a second step that brings
the blue sky ideas back to earth. This comes from its origins
in invention, where a strong process was required for ideas
to get all the way to implementation and the marketplace. (A number of innovation companies were founded based on this science.)
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Results |
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The results are simply spectacular:
- For strategic marketing and positioning, business development,
or web and print design, a structured session will remove
the common group issues that cause problems and consume
time. The group focuses on the agenda while actually increasing
the quality of the output. Twice the output. Half the
time.
- For project management and IT consulting, removing group
issues lead to real answers. Post-mortems change from bitch
sessions to productive meetings with tangible results. Continuous
improvement becomes a reality, not a catchphrase. When there
are problems to solve, the blue sky ideas come back to earth,
with a process that makes them tangible and effective. Problem
solved.
Using these techniques with teams that meet for any reason
increases effectiveness and group output. These aren’t
loosey goosey feel-good exercises. They take your real problems
of the day and get your team to solve them. With instant success,
the team becomes energised and productive. They develop common
understandings and confidence. They leave excited about using
their new skills for even more win-win results. Energised
teams get things done.
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Site copyright © 2003-2017 David Moloney
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